JOB TITLE: Marketing and Communications Manager
LOCATION: Reading, Bristol, London, Remote.
SALARY/DAY-RATE: £40-45K
To apply, please send your CV and cover letter to info@zerocarboncompany.org to be considered for this role.
Role Overview
The Zero Carbon Company supports the hospitality industry with their carbon reduction ambitions, providing products, services, and expertise to help companies measure their emissions, develop hospitality-specific reduction plans, and comply with stakeholder expectations. Representing a third of the industry, the Zero Carbon Company works with operators individually on their climate action plans and the hospitality sector collectively to design and implement an industry-wide net zero roadmap.
It does this in two ways. Firstly, the Zero Carbon Forum is a not-for-profit collaboration of hospitality operators. It provides members with best practices, annual benchmark reports, collaborative initiatives, and monthly working groups. Members include leading brands such as McDonald’s, KFC, Burger King, Wetherspoons, Wagamamas (and many more) with whom we have strong relationships at the CEO and Board level.
Secondly, Zero Carbon Services provides software and data to help hospitality businesses understand their carbon footprint, reduce their carbon emissions, and handle their legal and obligatory reporting.
We’re a small team that is growing fast and looking for individuals to help us turn our growth into meaningful action on climate change.
We are looking for a Marketing and Communications Manager who is passionate about net zero, a regenerative future, and celebrates all things hospitality to help us engage and lead the UK hospitality sector on its transformation journey. This is an exciting role with scope to grow and will suit someone who wants to play an active role in building a better future and is knowledgeable about the challenges and opportunities in the hospitality sector. You will help to build the membership of Zero Carbon Forum and the customer base of Zero Carbon Services by delivering the marketing and communications strategy. You are commercially astute and experienced at understanding audiences, their motivations and needs, and how to build effective lead pipelines and engagement opportunities. You are creative and have inspiring intuition for successful PR, events and marketing campaigns, whilst able to set objectives, collect and understand data to help determine the success of our marketing initiatives and inform future decisions.
Responsibilities
- Implement the marketing and communications strategy ensuring it is delivered on time and to budget
- Develop and manage our marketing and communications channels and content with a focus on lead generation and brand awareness, (email marketing, SEO, paid ads, social media, referrals, partnerships, written and visual content, website, and events including podcasts and webinars)
- Work with the Sales team to create marketing collateral (written, graphics, video, audio) that showcases our proposition and generates interest in Forum membership and Services
- Design and manage a communications calendar of important events and milestones that we can leverage for our launches and press opportunities
- Manage and oversee our press relations
- Project manage the website rebuild, applying a customer-centric lens on its design, content and user journey
- Provide a marketing and communications plan for the launch of new and updated products and services
- Proactively build the brand profile so it is distinctive and differentiated and find opportunities to engage the brand in the climate conversation
- Ensure brand consistency across marketing and communications platforms
- Manage relevant marketing software
- Report and track results, using data to inform future marketing campaign decisions
- Undertake market research
- Manage external agencies and contractors, where relevant
- Other marketing and communications duties, as required
Essential
- Experienced at managing marketing and communications activities and delivering to deadlines
- Experienced at digital marketing and social media campaigns
- Experienced at content creation designed for audience types and marketing objectives
- Experienced at building marketing funnels for lead generation and managing lead sources
- Working knowledge of digital platforms and social media tools (Mailchimp, Hubspot, LinkedIn advertising, Facebook, etc.) including data collection, analysis and reporting
- Is proactive and takes ownership of workload and deliverables
- Highly organised and able to work in a pressurised, multi-faceted business
- Effective communication and relationship management skills
- Ability to build strong relationships with a broad range of people internally and externally
- Comfortable presenting to internal and external audiences
- A confident decision-maker, using sound judgment to make sensible decisions
- Keen interest in environmental sustainability
Desirable
- Experience working within the hospitality sector
- Experience in a fast-growth environment where processes are evolving and initiatives are still being embedded
- Working knowledge of the net zero agenda, and challenges around decarbonisation
- Budget management
What we offer:
- 🕐 Finish Early Friday (lunchtime), one Friday a month
- 🎂 Your birthday off. Because who wants to work on their birthday?!
- 🏠 Flexible/Remote/Hybrid Working including a cool office space in London (next to The London Eye)
- 🏋️♂️ Allocated Training budget
- 🍺 Regular get-togethers, lunches and nights out, including Company review and night out every 6 months
- 🚼 Generous maternity/paternity policy
- 🧠 Headspace subscription
- 🚴 Cycle to Work scheme
- 😎 Working with a group of cool people to change the world (what’s better than that?!)
Plus the basics...
- 💻 Laptop and WFH kit (monitor, mouse, keyboard)
- 🏦 Pension (3% us, 5% you)
- Time off - 25 days + Bank Holidays
- 🚄 We cover all travel and subsistence for company meetings/days
Our Members (so far…)
